Your ecommerce business is growing, your customer base is expanding, and your search engine foot print is developing into the top-ranking profile you want and need it to become for future success. Yet for all those reasons to celebrate, you still need to consider what’s coming up in the near future of your home-based or startup ecommerce business, including the next steps to take to keep that prosperity continuing. Three of the most important and the most powerful are described just below.
Search Engine Optimization
Can you imagine the benefit to your business with its listing on the front pages of Google, Yahoo, and other widespread search engines? The pseudoscience known as SEO contains dozens of tips, strategies and tricks for bumping your website to “the top of the class” using forums, link generation, article marketing, and many more techniques. SEO is also surprisingly fun, often resembling nothing less the world’s greatest high stakes strategy game.
Site Copy Upgrades
Your website copy isn’t the best it could be – because the best is different for every single website doing business. Improving the copywriting and information presentation on your landing and category pages helps make both navigation and conversion easier while simultaneously helping build your website identity. Revising and improving your copy also allows you to include tags, keywords, and other important search engine optimization
Many startup ecommerce businesses sometimes let their copy languish for months or even longer, believing that customers do not read the product or category descriptions. But studies show this to be largely false, and providing good copy makes the customer’s visit to your website more pleasant and rewarding. That in turn can fuel conversion and repeat conversion, driving your business even further.
Fulfillment Outsourcing and Logistics Management
By outsourcing your order fulfillment needs to a third party fulfillment service company, you and your ecommerce business get the freedom to focus on front end development, keeping your business growing with the time and money investment of order fulfillment and logistics self-management.
Fulfillment service companies can even accept inventory directly from the wholesaler or manufacturer on your behalf, meaning you need never worry about invoicing, product acceptance, or the expensive costs of managing and staffing your own warehousing facilities. These fulfillment service companies deduct a portion of the profits from each product sold to cover their costs, and some offer incentives such as percentage reduction for new customers.